Clik here to view.
What the heck is sentiment analysis anyway?
Understanding the general public feeling towards your brand was once as simple as reading a few media clips. Social media and a 24-hour online news cycle now means your brand could be mentioned 10,000...
View ArticleWorthy on the Web – Week of January 21, 2011
Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week. Last chance to join XBRL Canada for a free webinar on integrated reporting...
View ArticleHow public relations and corporate communications can leverage sentiment...
In my post last week I talked about sentiment analysis and introduced the technology powering our automated text analytics engine, Lexalytics. We made loads of people happy with our news and I had a...
View ArticleUsing Online Media Monitoring and Sentiment Analysis in Investor Relations
This is our second post on how professional communicators can benefit from sentiment analysis. Last week we looked at public relations and today we’ll dig in to IR. A key challenge for investor...
View ArticleUsing Online Media Monitoring and Sentiment Analysis in Analyst Relations
This is the final post in our series on how professional communicators can benefit from online media monitoring and sentiment analysis. Don’t miss our posts on public relations and investor relations....
View Article#Gov2.0: The Evolution of Media Monitoring
Media monitoring has evolved beyond a package of clippings that arrives on your desk the week after a launch. With online communications proliferating daily, communicators – and government...
View ArticleClik here to view.
Using media relations and monitoring to survive a peanut crisis
When a crisis hits your organization, it’s integral to listen to how the media and your audiences are reacting to the issue. This will help you align your messages and adjust your plans as the issue...
View ArticleUsing social media as a feedback mechanism
Let’s face it. People are going to talk about your organization or products whether you like it or not. Feedback is important. It is integral to how we improve, to what we improve. Hotels send emails...
View ArticleClik here to view.
Royal Watching
It only seems like yesterday when people threw tea parties, donned their fascinators and white gloves, and woke up in the wee hours of the morning to catch the wedding of the century. Now after months...
View ArticleClik here to view.
Kick-start your 2013 PR strategy
Welcome back! Now that you’ve cleaned up your inbox and are on your second cup of coffee, it may be in your best interest to take some time to reflect on 2012. What went well? What didn’t? What were...
View Article
![Personal Investments • Re: 401k investments [which to choose?]](http://i.imgur.com/wA51OIw.png)
